Aspen Medical Products
In my time at Aspen, I contributed to the creation of brand standards/guidelines and collaborated with the design team to implement said branding on all internal and external collateral, promotional materials, ads, and campaigns.
25th Anniversary Logo & Campaign
I was so excited to work on this logo for Aspen Medical Products! I reviewed all our existing printed material and came up with over 100 iterations of this logo. It took a long time to figure out what worked and what didn’t for our company’s visual style, especially as we were undergoing a branding transition. I had a few favorites before this final, but it wasn’t what the leadership team was looking for. Moving forward, paying close attention to the needs of upper management, I came to this simple, but elegant solution. I was thrilled when my design was approved and put on pretty much every piece of collateral moving forward, from social media to trade shows. The logo made its way to tee shirts, gift tags, and a HQ company celebration where it even appeared on a delicious cake! Is there a better feeling in the world than seeing your design on a sweet treat? Talk about the icing on the cake. Literally!